Spark curiosity
Teasers, cover reveals and early-reader invitations build quiet anticipation before release day.
Where the Tide Returns
A NOVEL
Campaign direction
Some journeys lead us home.
One emotional idea carried through every channel.
Social media
Email newsletter
Reader events
Marketing, considered
Not just more noise. A clearer message.
Good book marketing starts with knowing who the book is for and why it matters to them. We find that message, then shape a campaign that carries it consistently – before, during and after launch.
- A clear positioning built around your ideal reader
- Campaigns planned across the channels that reach them
- Honest reporting on what works and what to refine
What’s included
A connected plan, not disconnected posts.
Each piece of the campaign supports the others, so readers meet the same story wherever they find your book.
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01
Positioning & reader discovery
We define who your book is for and the promise that will make them pick it up.
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02
Author platform & website
A professional home for you and your books, with a clear path to buy.
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03
Book launch strategy
A timeline of pre-launch, launch and post-launch activity built around your release date.
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04
Social media campaigns
Content, visuals and scheduling for the platforms your readers actually use.
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05
Email & reader community
Newsletters and reader-magnet ideas that turn interested readers into loyal ones.
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06
Ongoing reporting & refinement
Clear, regular updates on results, and adjustments where they will help most.
Illustrative launch campaign
One story. A conversation that unfolds.
A launch works best as a sequence. Here is how a single campaign idea might travel from first teaser to lasting reader conversation.
From the author’s desk
The journey begins here.
Today, Where the Tide Returns finds its first readers. Thank you for waiting with me.
Read chapter oneCelebrate the launch moment
A coordinated launch-day email, social posts and retailer links turn attention into first readers.
POST-LAUNCH · DISCUSSION
What does it mean to find your way home?
Book club guide · Reader Q&A
Continue the conversation
Discussion prompts, reviews and reader stories keep the book talked about long after launch week.
Campaign workflow
A launch is a chapter, not the whole story.
Marketing that begins before release and keeps working long after it.
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01
Discover
We study your book, your goals and the readers most likely to love it.
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02
Plan
Positioning, channels and a launch calendar are agreed together.
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03
Prepare
Assets, copy and platforms are created and scheduled in advance.
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04
Launch
The campaign goes live across every channel, monitored day by day.
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05
Sustain & refine
We measure results, nurture readers and refine what works.
Before we begin
A plan, not a promise of sales.
No honest marketer can guarantee sales. What we promise is a clear, considered plan and transparent reporting on everything we do.
- Your book, or a finished draft and cover
- Your release date or ideal launch window
- Any existing audience, website or socials
Good to know
Frequently
asked
questions
What authors usually want to know before planning a campaign.
Ideally three to six months before release, though we also help authors re-launch books that are already published.
No. We focus on reaching the right readers with a clear message, and we report honestly on the results.
The ones your readers use. That might be Instagram and TikTok for one book, newsletters and podcasts for another.
Absolutely. Many campaigns give a published book a second life with fresh positioning and new readers.
Free consultation
Let’s introduce your book with intention.
Tell us about your book and your goals. We will suggest a realistic first step for reaching the readers it was written for.
Already published? Share a link and we will take a look before we talk.